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Checkout display: Unexpected Storytellers that Boost Brand

From Impulse Buys to Compelling Narratives Traditionally, sweet dispensers and impulse purchases were the area of factor-of-sale display. But these silent storytellers preserve mammoth potential to do a good deal greater. By weaving narratives approximately your logo and the experiences your products provide, point-of-sale presentations...

Metaverse & Beyond: Digital Real Estate in 2024

NFTs, virtual land, the metaverse —it's a lot to take in!  Feeling overwhelmed?  Don't worry. This guide simplifies digital real estate investing. Specifically, it focuses on the exciting opportunities in virtual worlds. Are you seeking alternatives to traditional investments? Or are you simply curious? We'll...

Market Development Funds (MDF): The Future of Channel Marketing

The Market Development Funds (MDF) represent the financial resources manufacturers or organizations provide to their channel partners, including distributors or resellers, which help them invest in marketing and sales efforts. You can use these funds for various activities, such as raising awareness, generating demand,...

Generative AI: Transforming Business and Financial Services ( Part II)

Generative AI is the name of a subset of artificial intelligence technologies designed to produce outputs imitating human imagination, mockery, and innovation. Unlike traditional AI systems that make use of explicit programming and pre-defined rules, generative AI approach utilizes probabilistic models, neural networks and...

Generative AI: Making Understanding (Part I)

Generative AI is a part of the artificial intelligence field that makes use of deep learning algorithms to create human-like content which can be in the form of text, images, and many more types of data. These models train on a vast amount of...

Mastering Personalization: The Ultimate Marketer’s Guide

While marketing is always evolving in terms of responding to changing customer needs and technological advances,personalization has become a crucial approach for companies that are aiming to develop deeper and more meaningful customer relationships.In only four years’ time, the worldwide money flow of customer...