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Zahoor Ahmad

Market Development Funds (MDF): The Future of Channel Marketing

The Market Development Funds (MDF) represent the financial resources manufacturers or organizations provide to their channel partners, including distributors or resellers, which help them invest in marketing and sales efforts. You can use these funds for various activities, such...

Sustainability in Business: Building Resilience and Creating Value

What is sustainability in business? Sustainability in business, we can define as ensuring that we operate in a manner that meets not only present needs but also leaves a safe place for future generations to live. It is an approach...

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